The future business is the unknown

Publicado por manucci | 17 Sep, 2008

Great part of the organizations development is found in a virtual assembly of situations that still today they are unpredictable. Therefore, to be prepared to be more efficient on a known world, does not guarantee the continuance nor the competitiveness in the future. But, then: What does it mean to prepare for the unknown? It is the de

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The management of the unknown

Publicado por manucci | 6 Sep, 2008

We are living a historical moment which is generating deep changes in the social economic context regarding previous decades. In this environment we face a double challenge: on one hand, a global challenge related to the dynamics of a new context plagued of unknown situations. And the others, a personal challenge related to the capacity of approaching the instability to advance on unknown territories of development and competitiveness. This second challenge is a substantial change regarding the planning and is marked by the passage of the administration of known things to the management of unknown ones. We have been educated to live in stable contexts and we continue being formed to be efficient in known spaces. But the current conditions of competitiveness present us an extremely different environment, where the way the gap between the known and the unknown is faced, defines the framework of operating capacity and competitiveness.

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Manage the uncertainties

Publicado por manucci | 28 Jun, 2008

Manage the uncertainties it is an exercise to enter an unknown territory, in situations and events that do not yet exist but, probably will impact in future projects. So, the challenge is: how do I manage this uncertainty about the future to be operating in the present?



The end of the certainties, the beginning of the strategy

Publicado por manucci | 14 Jun, 2008

Manage the uncertainties it is an exercise to enter an unknown territory, in situations and events that do not yet exist but, probably will impact in future projects. So, the challenge is: how do I manage this uncertainty on the future to be operating in the present?

We are living a turbulent transition, from an old foreseeable industrial model, toward an unfinished economic context. This complexity can be characterized by three elements: the diversity in the structure of the global markets; the speed of the changes supported by technological development; and exponential multiplication of unknown situations that generate an unpredictable environment. Therefore, when companies try to analyze this present times with tools based on static models they fall in a vulnerable confusion.

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